Three rules first
- Ryzevo suggests, you decide. AI or rule-based starter templates prepare drafts. Nothing enters the plan until you approve it, and Ryzevo never publishes or sends content on its own.
- No made-up numbers. No traffic, revenue or engagement is shown for a source you haven’t connected. “No data” does not mean zero.
- Small steps. Each week you see at most three actions, each with why it matters, how to do it and an estimated time. The plan shrinks to fit the time you have.
Day one
Expect it to take under an hour, mostly for the diagnosis questions and reading the brief.
- Activate your account
Open the invitation link you received and choose your own password. The link works once and can expire; if it has, ask your administrator for a new one.
Invitation link - Describe your product
Write what you sell, your website, who buys it and how you talk. Leave anything you don’t know blank and fill it in later. Every draft Ryzevo prepares uses this information.
Project settings - Run the growth diagnosis
First pick your main goal: qualified leads, social media reach, customer retention, search (SEO) or a mobile app. Then answer eleven short questions: what you sell, who buys it, where the sale happens, your team’s weekly time, ad budget and skills, and the biggest obstacle. There are no right or wrong answers.
Overview → Growth coach → Start the diagnosis - Review the strategy brief
The coach drafts a brief: ideal customer, the customer’s problems (as assumptions to check), positioning, 2–3 priority channels and a 30-day plan. Where it fits, one channel can be WhatsApp or paid ads; ads are only suggested if you have a budget. With AI configured it is an AI suggestion; otherwise it is a rule-based starter from your answers. You can edit every field.
Overview → Review draft - Approve the brief
The project owner or an admin approves the brief; editors can save the draft. After approval, the “This week” list and the Growth compass follow this brief.
Owner or admin
Every week
The weekly rhythm has four steps. Weeks start on Monday in your project’s time zone.
- At the start of the week: This week
You see up to three actions. Each card shows why, how and an estimated time, and its button takes you to the right tool. Content studio and campaign links open pre-filled with the brief and channel; nothing is created until you save.
Overview - Close the action
Mark it done when finished. If it won’t fit this week, choose “Skip this week” and it comes back next week. Add it to the Calendar to give it a date, or assign it to a teammate; assigned work appears under “Assigned to me”.
Action card - Measure
Once a week, enter numbers for your goal’s stages or connect Google Analytics and Search Console. A week with no measurement shows as “no measurement”.
Analytics or Project settings → Connections - At the end of the week: Weekly review
The review is built only from your project’s records for the last seven days: work done, measurements, connections. Accept or reject the proposed adjustments; accepting changes the plan and needs owner or admin rights. You can also get the review by email (a verified email is required).
Overview → Weekly review
At the end of the month
- Monthly renewal
It opens in the last week of the 30-day plan. Unfinished work moves into the new plan, finished work drops out and a channel with no work moves to the end. Every change shows its reason. Once approved, a new 30 days begins.
Overview → Monthly renewal - What we learned
Publications of drafts opened from the coach and the engagement the provider reported are shown side by side by channel and theme. A channel is named only with enough observations, and that is an observation, not proof of cause.
Analytics → Growth coach: what we learned
What each tool is for
The coach takes you to the right tool, but it helps to know what each one does.
Drafts for social posts, blogs and email. Uses your approved brief and brand voice.
Content suggestions for the month. Approve them, open them in the studio or add them to the Calendar.
What to write about and how. With Search Console connected you see your real search queries; otherwise topics are suggestions to check.
Ranks the issues on your public site by likely impact. Copy a ready task for your developer in one click.
Email campaign drafts. Sending goes through consent, review and pilot limits.
Meta, Google Ads or LinkedIn ads with a spending cap you set. A campaign is created paused and starts only after approval.
Approved-template messages to people who gave consent; messages and comments sent to you gather in the inbox, and the team writes and approves each reply.
A tone-of-voice workshop and your own competitor notes; a positioning suggestion. Competitor addresses are never visited.
Roles
| Role | What they can do |
|---|---|
| Owner | Everything, plus buying a plan and transferring ownership. |
| Admin | Approves the brief, the monthly renewal and plan changes; manages connections and the team. |
| Editor | Runs the diagnosis, prepares drafts, the content plan, SEO briefs and the weekly review; can reject proposals. |
| Analyst / Viewer | Sees the brief, plan, reviews and measurements; doesn’t change them. |
In a small team, one person is usually the owner and the others are editors.
Short glossary
- Ideal customer
- The type of person or business that benefits most from your product and is closest to buying.
- Positioning
- One sentence on why a customer should choose you: for whom, for which problem, and how you differ from the alternatives.
- Brief
- Short instructions for a piece of work. The strategy brief guides the whole plan; a content brief guides one piece.
- Channel
- Where you reach customers: LinkedIn, Instagram, email, search and so on.
- Conversion stage
- The steps on the way to your goal, for example request → meeting → proposal → sale.
- SEO and search intent
- Work that helps you be found in search engines. Search intent describes whether the searcher wants information or is ready to buy.
- Impressions, reach, engagement
- Impressions are how often content was shown, reach is how many different people saw it, and engagement is likes, comments, shares and clicks.
Common sticking points
I can’t see the AI button.
The AI provider may not be configured. The rule-based starter runs the same flow without AI; the plan still comes from your answers.
There is no “Approve” button.
Your role can’t approve. Save the draft and an owner or admin approves it.
The screen says “no data”.
The source isn’t connected or no measurement was entered that week. It isn’t a zero result; it fills in once you measure or connect.
I can’t see Search Console queries.
This data is only available to teammates who manage connections (owner, admin). Your topics are still prepared from your product profile and brief.
Did anything get published for me?
No. In the pilot, automatic publishing and bulk sending are off; every release is a human decision.
Pilot feedback
Jot down every place you get stuck: which screen you were on, what you wanted to do and what happened. Send your notes to your pilot contact; the guide and the product are updated from them.